Lithia & Driveway
Social Media Management
My ownership of the GreenCars HQ account equipped me with the skills necessary to carry out effective content creation and social media strategy. This allowed me to build an account from the ground up using specific brand and messaging guidelines. For the corporate social presence, I conducted a case study to compare to competing brands and proposed a new content strategy based on my findings.
Customer Relationship Management
As a Social Media & Brand Management Intern, I was responsible for managing reviews on various CRM platforms. This allowed me to refine my professional voice and speak on behalf of various dealerships owned by Lithia & Driveway.
Video Production
After recognizing the need for collateral to advertise the Lithia & Driveway summer internship program, I collaborated with our production team to create an Internship Highlight Video. From ideation to the final edits, I was responsible for executing this project before the end of my internship program. It is still used as a recruiting tool for the company's internship program.
Digital Marketing Manual
During my first summer at Lithia & Driveway, the Digital Marketing team was seeing rapid growth and required a guide for new hires. I interviewed all of the members in the department and collected a list of resources they use on a daily basis. With the help of the other marketing interns, we created a comprehensive manual that detailed the responsibilities of each member in order to foster cohesive growth within the team.