Telesign

Project Management

As an Integrated Marketing Intern, I managed 10+ projects for the corporate marketing team ensuring that creative elements would be completed and approved in a timely manner. These projects spanned from landing page collateral to event coordination for our field marketing managers. 

Campaign Verticalization

After recognizing poor conversion rates from brand awareness assets, I proposed a virticalized approach to our campaign content that tailored copy and content to specific industry verticals. Telesign is using the framework I developed to guide their 2024 corporate marketing campaign strategy. 

LATAM Localization

To keep up with the growing demand of LATAM Telesign customers, all corporate marketing collateral had to be localized for the Latin American regions. I was tasked with quality assurance for translated assets to maintain brand guidelines and approved design features. 

Wireframe Refresh

After the launch of the Trust Certified Badge, the campaign required a Phase 2 plan to maintain the goal of increasing brand awareness to end-users. I monitored performance of the initiative and proposed an Account-based approach that aligned with my campaign verticalization strategy.