The KNOW Women
Social Media Management
My central responsibility at The KNOW Women was to create a content calendar and post daily across accounts. I used Later and Meta to facilitate a consistent posting schedule and monitor post performance. Over 3 months with KNOW, I grew the company's following by 12%.
Publishing
Part of the mission at KNOW is to elevate the voices of female business leaders. One of their modes of doing so is through their variety of publishing outlets. I was responsible for writing the 100 Women to KNOW blog series.
Event Marketing
KNOW's consistent cadence of events required extensive planning for vendors, hosts and attendees. I was tasked with marketing these events on social and ensuring that vendors and sponsors were receiving visibility through social and web channels.
Website Development
As the KNOW brand guidelines, blog, and podcast consistency changed, I was responsible for ensuring the website contained all resources necessary for optimal visibility.